I've got this in the mail this morning, and the following is taken from the synopsis on the website
Buried Alive centers around a handful of 20-somethings, each unwillingly encased in a custom-made coffin. Trapped in this underground world that is ruled by a maniacal antagonist, the group must discover the connections between themselves; the reasons for their abductions; and, with luck, an escape from the nightmare. Aiding the group above ground are two sleuths, siblings Melanie and Travis, each with a secret stake tied to the victims' fates. The detectives--and the viewers of BURIED ALIVE--can piece together information gleaned from found footage and online diaries hidden on the Web, in the ultimate race against time to unravel the mystery and discover the locations of the buried coffins before time runs out. This innovative daily series will feature a new two-minute episode premiering each morning at 10:00 AM EST--so check daily for new clues.
Buried Alive is a daily web-series about 6 twenty-somethings who are kidnapped and buried alive by an enigmatic figure. Over the next six weeks, this media player will automatically update with a new episode every day, as well as exclusive clues to help you solve questions like: Who are the victims? Why were they kidnapped? Will they survive?
Locally, we had Becoming Royston which adopted something similar, with regards to web movie content being released on the internet over a period of time. Wonder if this would eventually be a precursor to a feature length film?