As part of its education and outreach efforts, the Asian Film Archive is, for the first time, launching an online campaign to generate greater awareness of the importance and urgency of saving Asia’s film heritage. In line with UNESCO’s message on World Day for Audiovisual Heritage to save a fading heritage, the Archive anticipates that this series of videos will reach out to the public as well as film communities with the vital message on the need to properly and adequately preserve their filmic works.
In Asia’s tropical climate and environment, films in both print and digital video formats can disintegrate rapidly when not kept properly. Even films in the digital format are not spared given that the longevity of the digital format is still under scrutiny. Through these videos, the Archive hopes to generate the realisation in filmmakers on how urgent it is to archive their works early as they become aware of the fragility of their creative works physical shelf life when stored improperly.
Released on YouTube, these part informational and part tongue-in-cheek videos will be released online periodically. Two videos have already been uploaded onto the Archive's YouTube channel, as well as on its Facebook group.