February 2010 sees the launch of Singapore's first charity campaign to collect and save our local film memories, the 'Save Our Film' campaign is initiated by a group of final year NTU WKW SCI students working together with the Asian Film Archive. Through a series of guerilla publicity tactics such as movie posters and DVDs in cinemas and shops islandwide, as well as public video projection that spread our message that local films are our memories, the campaign hopes to motivate Singaporeans into saving our films and film experiences to promote greater cultural growth.
Singaporeans can support the 'Save Our Film' campaign by participating in the pioneer Call for Memories. Supporters can record a video of themselves or their loved ones and friends as they share their favourite local film memories and experiences. They can upload this video onto the AFA Youtube channel and their video stands a chance of being shortlisted for a screening of the best video clips at our closing event - a public conversation engagement session as they rove down Orchard Road with a television screening.
The series of campaign events in detail are:
1. 'Save Our Film' posters have been put up at Shaw, Filmgarde and Cathay cineplexes, the Substation and Sinema Old School until the end of February when the campaign ends. Also, 'Save Our Film' DVDs have been placed on the shelves of HMV, select Popular CD-Rama and Gramophone outlets and Sinema Old School. These posters and DVDs promote five early Singapore film titles, with the twist that these films are lost. The public can share information they have on these and other missing films on the campaign website's Singapore Lost Films Wiki.
2. From 6 to 27 February, flash mob style 10-minute video projections will be screened at mystery locations every Saturday. The video features interviews with prominent community members who share their best film memories. Each week's screening location will be announced beforehand on their website (soon), the Official Online Media Youth.SG website and other media channels.
3. Singaporeans are invited to share their film memories in the first-ever public Call for Memories. This can be done by recording a video of themselves or others sharing their memorable local film experiences and uploading the video on the AFA Youtube channel. This Call is open for the length of the campaign from 1st to 28th February 2010. The first ten best uploaded video clips stand a chance to win a free DVD of Singapore Shorts Vol. 2 as well. More details on the Call for Memories can be found on website soon.
4. The closing event of the ‘Save Our Film’ campaign will screen the best video clips from the Call for Memories on a roving television travelling down the length of Orchard Road and ending at The Cathay. At the same time, we will take this opportunity to engage the public in conversation with us to share the joys of watching local films.
More information on the 'Save Our Film' campaign and events will be released at its Official Website at http://www.asianfilmarchive.org/5th in February 2010.
Details on what you can do to get involved can be found on the Campaign's Facebook page!